In 1982, Barbara Bradley Baekgaard, along with her friend Pat Miller, noticed a definite shortage of attractive luggage and purses for women. The company they started, Vera Bradley Designs, was named after Barbara’s mother. Vera was born in 1909. Her maiden name was Fox.
The motto of the company has been to be “A Girl’s Best Friend”. The wide variety of purses and accessories with functional features makes the Vera Bradley line a favorite for many loyal customers. The patterns and colors keep up with fashion trends while offering classic looks women love.